CASE STUDY 3 - BUSINESS

Sam Morgan
Where did Sam Morgan’s interest in buying and selling come from?
When he wanted to buy a second hand heater for his draughty apartment. He searched through the internet to check if anyone wanted to sell him a heater, but found no options on any New Zealand websites. He decided to create trade me when he came to realisation that no one wanted to sell heaters at an affordable and reasonable price.

Describe the early days of Trade Me.In the beginning, Trade me wasn't very successful as it only had 5,000 people customers and 200,000 people viewing. A way to make it more successful is that he would need to create ads, but Sam didn't have enough money to do so. He even tried to sell the website on eBay for the price of 1 mill, but later on it was taken off since no bids were placed. After a while he then sold almost half the company to several former Deloitte colleagues for $75,000. Luckily he was then able to quit his job and then work full time on his website. 

How did Sam Morgan turn Trade Me into a multi-million dollar enterprise?With a bit of perseverance, he was able to turn Trade me in to a multi-million business. He was constantly resistant especially in time where his business wasn't doing to well. At the start he thought that he wasn’t going to do well but after he sold part of his company he did much better as he was able to put all of his time and effort into his business. 

Peter Jackson
Describe Peter Jackson’s early films.They were mostly short films that included his friends. It were simple and of course it weren’t the best quality. He always had a hobby for producing movies, he was very interested in the feeling of creating them. 

Jackson is described as “one of the most powerful directors in 
Hollywood”. What does that mean?
Peter Jackson is called “one the most powerful directors in Hollywood” because of his effect on the community around the world. He is able to inspire people through his work that most people can relate/understand. He can get his message across, while also making a good movie the several people can enjoy.

Make a list of films that Peter Jackson has been involved in.
The Lord Of The Rings: The Fellowship Of The Ring 
The Lord Of the Rings: The Two Towers
The Lord of The Rings: The Return Of The King 
The Hobbit Trilogy 
King Kong 
Brain dead 
Bad Taste
The Lovely Bones 
They Shall Not Grow Old 
Heavenly Creatures 
Mortal Engines
The Frighteners 
Meet the Feebles
The Adventures of Tintin 
District 9 
Forgotten Silver.

Why do you think he has been successful?
He became successful because of how he directs his movies. He directs his movies in a way that interests a lot of different people into his work. I personally haven’t watched any Peter Jackson movies because they don’t interest me, but they interest a lot of people around the world. I also think he has been successful because he made his work known, if he never went to the Cannes Film Festival he probably wouldn’t be famous or known for his works.

How does Peter Jackson benefit New Zealand?
Peter Jackson benefits New Zealand by making our country recognised around the world. He also benefits our country by filming some movies that have become famous in New Zealand so New Zealand has become a bigger tourist attraction for that reason.